According to the U.S. Census Bureau, one in five people in the U.S. are Hispanic, representing a critical voting bloc that cannot be ignored for the 2024 election cycle.
Despite Hispanics representing the second-largest group of eligible voters, they had the lowest registration and voter turnout rates among racial and ethnic groups during the 2020 election, according to Latino UCLA. In 2024, advertisers must utilize innovative outreach methods, such as Connected TV, to address this gap and inspire action within this untapped market.
Recognizing the diversity and opportunity within the Hispanic community, Sabio is committed to helping you navigate these distinctions with precision and efficiency, ensuring your campaigns resonate effectively in the 2024 election cycle.
Download our guide to learn: