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Every election cycle, promising new advertising tools for improved targeting and delivery of ads are developed, but those innovations often come with new challenges. As Connected TV has continued to grow and develop and as ad dollars rush toward the CTV environment, so too have fraud opportunists. Tackling fraud in CTV requires new tools and techniques compared to what we have traditionally used for mobile.  

Join Sabio’s CMO, Joe Camacho as he speaks with Dr. Augustine Fou, an independent ad fraud investigator and Sudha Reddy, VP of Product Innovation, App Science®, A Division of Sabio, as they provide a comprehensive overview on CTV fraud and best practices of fraud detection across both mobile and CTV environments.

Event Date: Tuesday, August 11th

Time: 11am PST/2pm EST


Session Topics:

Ad Fraud 101 – What is CTV Ad Fraud?

  • What is the most surprising thing we saw when looking at fraud?
  • What are the recent trends you have seen with fraud?
  • Why is there fraud and where did it originate from?

Best Practices and what you should look out for

  • How political advertisers can ensure they’re reaching real voters?
  • What are the most important data points you need to identify, measure and control?
  • What is the value of real time detection vs post campaign?


Speakers:

Dr. Augustine Fou, Cybersecurity, Anti-Ad Fraud Consultant, Marketing Science Consulting Group, Inc.

Joe Camacho, Chief Marketing Officer, Sabio Inc.

Sudha Reddy, VP of Product Innovation, App Science®, A Division of Sabio Inc.



RSVP TODAY

Please complete the form below to register for the webinar. A Zoom link for the webinar will be sent to your email. For questions please contact us at events@sabio.inc.
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