Every election cycle, promising new advertising tools for improved targeting and delivery of ads are developed, but those innovations often come with new challenges. As Connected TV has continued to grow and develop and as ad dollars rush toward the CTV environment, so too have fraud opportunists. Tackling fraud in CTV requires new tools and techniques compared to what we have traditionally used for mobile.
Join Sabio’s CMO, Joe Camacho as he speaks with Dr. Augustine Fou, an independent ad fraud investigator and Sudha Reddy, VP of Product Innovation, App Science®, A Division of Sabio, as they provide a comprehensive overview on CTV fraud and best practices of fraud detection across both mobile and CTV environments.
Time: 11am PST/2pm EST
Ad Fraud 101 – What is CTV Ad Fraud?
Best Practices and what you should look out for