At Sabio, we have moved forward with our next step in addressing our clients’ needs to connect with consumers across the digital ecosystem by developing our Advanced TV solution, App Science® TV. The same App Science® technology that we use to evaluate user behavior across 300M mobile devices can now be applied to the increasingly important Advanced TV [or OTT/CTV] market.
We are now able to map device IDs within our proprietary platform to home IP addresses. This connection serves as a digital bridge through which we can identify and reach consumers more effectively, delivering the same precise, data-driven targeting within a whole new digital channel. Our ability to take behavioral data from a consumer’s most personalized device and match it to the household level enables Sabio to deliver compelling campaigns on the largest screen in the home, fulfilling an essential need for every marketer.