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Connected TV

Targeting across our CTV platform is informed by App Science®'s app behavior data from over 300MM mobile devices and connects to over 110MM CTV households.

Sabio's Connected TV Process

DATA-DRIVEN TARGETING

Consumers’ mobile devices tell us a great deal about their lifestyle and passions. We apply this same approach to CTV. Utilizing our proprietary 1st party data, we create custom targeting segments based on their app ecosystem, such as apps and visited locations.

DIVERSE, PREMIUM INVENTORY SOURCES

We partner with various publishers and inventory sources to ensure your CTV ads are only surrounded by high-quality content.

METHODOLOGY

To understand what devices belong to the same HH, we match mobile device IDs to CTV HHs. We then incorporate TV viewing data to our app segments to ensure effective targeting.

EXECUTION

Utilizing our 1st party audience segments, we target those consumers across CTV. This approach enables us to reach consumers more effectively in a fragmented tv environment.

BETTER RESULTS

With granular audience targeting driven by 1st party data, premium inventory, customized creative, and cross-screen delivery, we drive stronger performance toward your KPIs.

Sabio's Unique CTV Data Set

STANDARD CTV DATA SET

  • Limited to CTV and demo data only

SABIO'S CTV
DATA SET

  • App/location data from over 300MM Mobile Device IDs
  • HH viewing habits via ACR data
  • HH Demo data

Doing More with CTV

AMPLIFY LINEAR EFFORTS

  • Cord-shavers represent a large portion of the linear audience
  • CTV extends the reach of linear advertising while planning for a larger pivot toward CTV

EXTEND
REACH

  • CTV hits new audiences with the fragmented use of digital video across dayparts

INCREASE RECEPTIVENESS

  • CTV creative statistically delivers greater engagement and higher brand recall than linear TV

SOLVING FOR UNATTAINABILITY

  • Astronomical cost of running spots during key programming
  • Sponsorships are not available, so brands look for alternative content

MOBILE DATA INCREASES FOOTPRINT

  • Sabio’s mobile footprint allows for a truly custom audience segmentation
  • When coupled with ACR data our custom segments create better targeting at a HH level

BRAND
INSIGHTS

  • Sabio’s brand insights studies allow our clients to effectively measure lift and purchase intent
STEP 1
Utilize app level mobile data to build custom segments
STEP 2
Layer in additional life stage and demo data to segments
STEP 3
Finally add in CTV data such as ACR and deliver custom creative ads across CTV HHs.
Premium Delivery Platforms
High Quality Content