At Sabio, our ability to reach nearly everyone with a smartphone brings new opportunities for brands to connect with their customers up close and personal. Combined with Connected TV, mobile is part of a powerful platform to reach custom audience segments.
Mobile is by far the most used device, with consumers spending an average of over 3.5 hours a day. 90% of this time is spent in-app, which is why apps are Sabio’s sweet spot.
Smartphones are with us every moment of the day, therefore the location data we gather from these devices tells us a lot about a person’s lifestyle and daily routine.
Mobile campaigns offer the opportunity for interactive creative that provides a plethora of measurement points beyond CTR and VCR. Custom and interactive mobile ads provide additional opportunities to engage and resonate with the consumer.