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Tim Russell Joins Sabio, as SVP Sales To Expand CTV Business

Former Nexstar, Meredith, Comcast, and TV Guide Executive To Open NY Office As Company Experiences Massive Growth Helping Advertisers Bridge the Mobile, CTV Gap


NEW YORK - July 15, 2021 - Sabio, the mobile data-powered CTV platform, today announced that Tim Russell will be joining the team as SVP of Sales as the company continues to experience massive growth. In his role, Tim will be expanding the brand’s New York footprint through hiring as Sabio helps Fortune 500 brands and agencies bridge the gap between mobile and CTV.

“As agencies and brands struggle to place all of their TV budgets due to continued linear TV erosion, advertisers are starting to explore CTV opportunities more heavily,” said Russell. “I’m honored to join the Sabio team, and to help drive this next phase of growth as they help advertisers develop a holistic, cross-platform approach to advertising.”

Tim has more than 28 years of experience in the TV industry and will play an integral role in enhancing Sabio’s CTV product in the market. Prior to joining Sabio, Tim held senior positions at Nexstar, Meredith, TV Guide, Tribune and Comcast, where he led sales teams that worked closely with brands and agencies.

“We have seen explosive growth on the digital side of the business, and now we are accelerating that growth through buy-in and investment from the TV side,” said Aziz Rahim, CEO at Sabio and App Science. “With extensive experience in the brand and agency partnership world, Tim is the perfect person to help us continue this growth.”

Sabio's unique ability to create custom segments using data from 300MM mobile devices and 110MM CTV HH’s, to deliver cross-screen targeting to 55MM HH’s, is unparalleled, and has helped brands drive massive ROI by bridging the cross-screen gap.

 

About Sabio

Sabio is a CTV platform that is powered by mobile data, providing leading brands with the perfect balance between media, data, and technology. Our unique approach to combining mobile data, device location, and consumer behaviors provides brands with more effective targeting and greater prediction accuracy for their mobile and connected TV ad campaigns. Our team of highly experienced marketers, engineers, and data scientists are passionately innovative in everything they do, from developing our proprietary audience platform and ad server to creating and delivering stunning ads on connected TVs and mobile devices. Sabio was founded in 2014 by veterans in the mobile and TV industries and is headquartered in Los Angeles.

 

For more information, visit: sabio.inc