Webinar - Adapting to Emerging Media: Are we disconnected with Connected TV?
October 29, 2020 | Sabio

Join us on for a high level overview with industry experts to discuss how agencies and brands have adapted to CTV, what is the cross section of digital video and CTV and where in the agency planning model does CTV lie vs digital video.

Event Date: Thursday, November 12th
Time: 11am PST/2pm EST

Webinar - Battling Bots for Ballots: Next Level Ad Fraud Detection with Dr. Fou
July 29, 2020 | Sabio

Join Sabio’s CMO, Joe Camacho as he speaks with Dr. Augustine Fou, an independent ad fraud investigator and Sudha Reddy, VP of Product Innovation, App Science®, A Division of Sabio, as they provide a comprehensive overview on CTV fraud and best practices of fraud detection across both mobile and CTV environments.

Event Date: Tuesday, August 11th
Time: 11am PST/2pm EST

How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio
July 20, 2020 | Streaming Media

Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you. That’s right, the same digital capabilities that have marketers salivating over CTV--granular targeting, impression-based measurement, to name a couple - are also opening the doors for fraudsters to start siphoning money away from advertisers.

Sabio Jumps Into CTV With ‘Validated Publishers’
June 24, 2020 | Next TV

Validated Publisher for App Science TV leverages Sabio’s know-how in the mobile space and a partnership with Moat by Oracle Data Cloud to root out invalid apps and traffic and deliver ads with high viewability rates in premium content.

The Sabio Perspective: App Developers, Privacy and the Apple IDFA
June 29, 2020 | Sabio

With the introduction of iOS 14, Apple has notified the advertising industry of changes to the IDFA. The buy and sell side of the business will see changes to how IDFA is distributed and how app install attribution is accessed.

CES 2020 Wrap Up through the Sabio App Science® lenses
January 15, 2020 | Sabio

It’s a connected world and apps are still at the core... CES 2020 has come and gone, and as always, the latest and greatest innovative technology was on hand for the world to see.

Sabio Ranked #216 Fastest Growing Company in North America on Deloitte's 2019 Technology Fast 500™
November 12, 2019 | PR Newswire

Sabio, the media and technology company behind App Science®, today announced it ranked #216 on Deloitte's Technology Fast 500™. Now in its 25th year, Deloitte's Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies - both public and private - in North America. Deloitte's Technology Fast 500 award winners are selected based on fiscal year revenue growth from 2015 - 2018. Sabio's grew 508% during this period.

Sabio Launches Advanced TV Solution
November 5, 2019 | MarTech Adviser

App Science® TV represents an unprecedented opportunity for brands to utilize the power of data to serve highly-targeted ad units on both TV and mobile formats to improve campaign performance and ROI.

SABIO Cares: Marketers Are Turning Marketing Dollars into Donations
October 9, 2019 | PR Newswire

As part of this new initiative, SABIO's clients now have the opportunity to donate all or a portion of their added value display impressions to a non-profit organization within SABIO's network. SABIO's list of non-profit partners address several deserving causes, from hunger and human rights to animal protection and the environment.

Sabio Named to Annual Inc. 5000 List
August 19, 2019 | PR Newswire

Inc. magazine has named Sabio as one of America's fastest-growing private companies. Sabio, the advertising technology company behind App Science®, ranked No. 836 on Inc. Magazine's annual 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.

Sabio's App Science® Labs Finds: Apps, Location & Phone Price Mobile Indicators of Wealth
July 16, 2019 | Mobile Marketer

App Science® Labs, the research division of Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced the availability of research aimed to help better identify consumers with higher household incomes (HHI).

Unsung Heroes – the performance analyst: Leanne Wong, Sabio Mobile
September 24, 2018 | The Drum

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.

Sabio Accelerates Growth With New App Science Lab In India
July 26, 2018 | MarTech Series

The App Science Lab in Hyderabad is a productivity multiplier, both as an engineering capability and also time efficiency—allowing Sabio’s development teams to operate seamlessly around the clock.  Sabio’s App Science technology, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions was developed in the US and continues to progress through collaboration with Sabio’s extremely talented Indian team to provide marketers a competitive edge through more effective targeting and greater prediction accuracy.

Why Brands Should Be Using Facial Recognition
June 4, 2018 | AdWeek

Opinion: There is an appetite for ad content that puts the user in the front seat.
Brands are always looking for ways to make their advertisements more engaging. Well, what’s more engaging than having the customer play a central role in the advertisement?

How App Science Will Lead to Better Predictive AI
May 3, 2018 | MarTech Series

Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers. Any system that relies on AI, however, is only as good as the data you give it. Needless to say, it’s imperative that you input only the best data available, which means going beyond Nielsen surveys and information gathered from a select few, and embracing sources of information (such as mobile phones) that present a more holistic and nuanced view of each individual consumer.

All Bow To Amazon?
April 18, 2018 | The Marketing Insider

Amazon is dominating retail. That’s hardly a secret. As a result, established brands are struggling to maintain market share, and brick-and-mortar stores are bending over backwards to try and lure shoppers back in. Others have thrown in the towel, with Toys R Us as the most recent casualty of Amazon’s aggressive tactics.