Your CTV Performance Guide for Black History Month

Reach Black Consumers Authentically This Black History Month

Despite historical wealth disparities and harsh economic conditions, Black consumer spending is expected to grow to over $2 trillion by 2025, up 33.3% from $1.5 trillion in 2020.

As Black consumers continue to grow in influence and buying power, and demand for culturally relevant advertising increases, awareness and authenticity in ads will become increasingly pivotal to success amongst this young, tech-savvy group.

Download now to discover how your brand can enhance consideration, inspire loyalty, and drive conversions this Black History Month. In this guide, you’ll learn:

• Recent trends in the Black American consumer market
• Black Americans’ media consumption habits
• How to reach Black CTV audiences authentically during Black History Month