The 2023 NCAA March Madness championship games brought in impressive audience numbers, with the men's game drawing 14.69 million viewers and the women's game hitting a record-breaking 9.92 million, a significant increase from previous years.
Fans are increasingly turning to Connected TV (CTV) to stream sporting events. Today, nearly 39 percent of viewers primarily watch sports on ad-supported CTV platforms or social media, while only 35 percent rely on cable or satellite TV, according to The Trade Desk.
Download now to discover how Sabio can help you amplify your CTV ad campaigns and resonate with your target audience during the NCAA March Madness playoffs and beyond. In this guide, you’ll learn:
