Roughly one quarter of U.S. adults consider themselves fans of women’s professional sports, according to Morning Consult. These avid fans tend to be younger, more diverse, and highly engaged.
More than just simply reaching these audiences, brands, sponsors, and broadcasters that invest in and prioritize women’s sports see significant results in brand lift, positive sentiment, and loyalty. For advertisers looking to reach these sports fans, CTV/OTT activation presents a golden opportunity.
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