As CTV ad spend continues to rise, the understanding of measurability in ad performance has become increasingly vital for advertisers to validate their media spend.
While many advertisers assume their CTV ads are viewed by default, they may be running on dead screens — playing content and commercials while TV screens are turned off or left on while someone is away or sleeping.
Sabio solves this challenge by providing full transparency at scale to ensure your ads are seen when TV screens are powered on and in use.
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